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Playboy Vodka

Playboy Vodka


By Robert Plotkin

Vodkas comprise more than a third of all spirits sold in the United States. To say that the vodka category is highly competitive would be a gross understatement. To be successful in the marketplace, vodka producers need more than a catchy tagline, a good-looking package and just another sterile neutral spirit. No, today a vodka needs to possess a universally appealing character if it is going to flourish in the retail market and behind American bars.

That said, welcome Playboy Vodka, a seductive spirit brimming with style and personality, which is not really surprising for a product carrying the Playboy name. While its highly recognizable name may throw open a few doors, the vodka's fetching aromatics and alluring taste will surely seal the deal.

Playboy Vodka is a super-premium gem, a sexy spirit that you can sip throughout the night without it becoming dull or tiresome. The vodka has crystalline clarity, a voluptuous, medium-weight body and an enticing bouquet comprised of cacao, vanilla bean and floral aromas with lightly spiced notes. The longer the vodka is allowed to breathe, the more aromatics come to the forefront. Its entry onto the palate quickly expands filling the mouth with the flavors of tropical fruit, dark chocolate and baking spice. The finish is long and spicy warm. Top notch.

Part of the magic behind Playboy Vodka lies in how it's made. The vodka is produced at the VuQo Distillery in Manilla, Philippines from the sweet nectar of flowers that grow on the island's coconut trees. The nectar is collected and taken to the distillery where it is allowed to slowly ferment using naturally occurring airborne. The fermented nectar is then distilled 6 times through a continuous still. Prior to being bottled at 40% alcohol (80 proof), it is rigorously filtered through a series of twelve filters—including coconut shell activated carbon—to ensure essential purity and to more concentrate vodka's flavors.

Playboy Vodka is an elegant and flavor-laden spirit that should enjoy a long and successful career here in the States and abroad.

Hubba hubba!