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Mission Statement

Our mission is to be the finest on-line resource about American-style cocktails and the premium spirits and liqueurs used in their preparation. We endorse education and responsible service. We advocate using premium spirits and the highest quality ingredients in every mixed drink and cocktail. The information on the entire site is available free of charge to everyone.






About the Author

Robert Plotkin is an international sprits judge and an on-premise expert in the field of mixology and beverage management. With over 30 years of hands-on industry experience augmented by 20 years as a consultant and writer, Plotkin is no stranger to the demands of beverage industry business. He has authored 16 books on mixology, spirit trends and beverage management based on his proven policies, procedures and operational strategies for profit generating beverage operations. His books are used in university classrooms and as in-house guides for on-premise operators.


Plotkin is also a contributing editor for Tasting Panel magazine and has been a regular contributor for numerous trade magazines, including Wine Enthusiast, CheersBeverage DynamicsSanté and Restaurant Hospitality. He is a frequent lecturer at industry trade shows where he speaks on cost control, beverage marketing and how to increase sales. His sense of humor is as well known as his reputation for professionalism, which makes his speaking engagements as much fun as they are informative.